Negative Keywords

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To Adwords or Not To Adwords

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This is our seventh week of Fall semester 2014 and we are working on creating our Google Adwords Campaigns and Keywords.

Starting My Campaign

I started my campaign and quickly got to writing my ad copy. I made it straight forward and to the point, working it so I used ever available character on the two lines available. I think stating things in shorthand is always best. No need to get wordy with it. You just want to put out as much info as you can to draw in the most customers. The real work is done in the keywords and negative keywords.

There is also the consideration of the area the ad will run in (I picked the United States), the language (English), whether you want to set the price per click or have Adwords do it (I chose to have Adwords do it, with a max bid limit of $1.50 per day. Google chose $.66 per click for me) and you daily budget (I chose $3.00 a day– the price our assignment suggests we use).

We aren’t actually running the ads yet. You need time for Adwords to accept your ad and website before it runs. I was denied because I had a WordPress plug-in that was left on, but not filled in. I got rid of it and got approved. It took only half a day to get approved.

Keywords

Next we need to add our keywords. We can group things into small groups of 5-20 (or more) keyword groups. I chose to have one. I opened up the keyword add screen and Adwords had a long list of suggestions for me based on the two posts I have already made on my site! Cool. I chose a couple of them and added in the rest of the ones I had come up with on my own. I thought up some more later and when I reopened the add screen there were suggestions for all the keywords I had already added in! I found new ones to add from there, but be careful. Some of the keywords may be too broad, you need to make sure they relate to your site. If you don’t, you may end up paying for meaningless clicks.

Negative Keywords

Negative Keywords are used to prevent certain keywords from being grouped in with your keyword group. I have two genres of art I deal with that are frequently filled with naughty stuff. Not wanting to blog about those types of works, I added NAUGHTY, NUDE, NAKED, HOT, SEXY, etc. to my list. Now people who search for naughty steampunk art or naked superhero art will not get my blog in their search. Since Industrial Punk is almost always naughty artwork and often related to Steampunk by Google search, I added INDUSTRIAL PUNK ART to my list as well.

Conclusion

I am very excited about my adwords campaign. It will run for about 40 days or so and I will pay for 4 clicks a day. I will also use SEO to try and get my blog listed higher in the rankings if certain items I blog about are searched for. More on that in another blog.